![]() ![]() Back in 1996, Jeff George, the defender of the Oakland Raiders team, appeared on the homepage of USA Today in a signature turtleneck with the Under Armour logo. The company owes its success to a bright and visible logo. This is because a free number was available for the selected name. The only change was spelling: in the second word, the abbreviated American suffix -or was replaced by the British -our. Both of them liked this version, and they decided to leave it. But he misunderstood what he heard and thought that we were talking about Under Armor. Kevin Plank wanted to name his brand “Body Armor,” as reported to his brother Bill. On the emblem, the phrase “Under Armor” was originally beaten. Meaning and History Evolution of the Under Armour Logo At first, he created moisture-absorbing uniforms, but then he significantly expanded the assortment. It was founded by Kevin Plank, a 23-year-old captain of a university football team. The American company Under Armour has been manufacturing sportswear, shoes, and equipment since 1996.
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